Mountain peak symbolizing the strength of rock/flow — accounting firm and tax advisory
NEW GENERATION ACCOUNTANCY & TAX ADVISORY

Hard numbers.
Human approach.

rock/flow is the strength of rock combined with the ease of flow. We believe accounting doesn't have to be complicated — and taxes shouldn't keep you up at night.

We're a team of experienced accountants and tax advisors who speak plain English. Instead of burying you in IRS code citations, we tell you straight: how much you'll save, what you can deduct, and how to grow your business with confidence.

20+
years of experience
40,000
documents processed annually
10+
industry specializations
The rock/flow team of accountants and tax advisors at work

Everything your
business needs.

From day-to-day bookkeeping to strategic CFO advisory — we've got you covered.

Bookkeeping & GL

Clean books, reconciled accounts, accurate general ledger. We keep you audit-ready and compliant — so you don't have to think about it.

  • Bank and credit card reconciliations
  • Accounts Receivable
  • Accounts Payable
  • Sales Tax
  • Catch-up & clean-up services

Tax Planning & Advisory

We optimize your federal, state, and local tax position — legally and aggressively. Every dollar saved stays in your business.

  • Federal & multi-state tax returns
  • S-Corp / LLC tax strategy
  • R&D credits & §179 / bonus depreciation

Payroll

W-2s, 1099s, payroll tax filings, multi-state withholding — handled. We keep you compliant with the IRS and every state you operate in.

  • Payroll processing & tax filings
  • W-2, 1099-NEC, 1099-MISC
  • Multi-state withholding & nexus

Entity Formation

Starting up? We help you choose the right structure — LLC, S-Corp, C-Corp — register in the right state, and set up clean books from day one.

  • LLC / S-Corp / C-Corp setup
  • EIN, state registration & BOI filing
  • S-Corp election (Form 2553)

Reporting & Analytics

Want to know what's actually happening in your finances? We deliver clean, executive-ready reports and analytics — not raw spreadsheets.

  • Financial statements (Balance Sheet, P&L, Cash Flow)
  • Monthly financial statements
  • Financial dashboards & KPIs
  • Profitability & margin analysis
  • Budgeting & forecasting

End-to-end financial advisory.
From order to savings.

We support you at every stage — clean books and smart tax strategy that puts real dollars back in your business.

1

Bookkeeping

We turn your finances into a clean, transparent system. You know exactly what you earn, what you spend, and where the slack is.

→ Financial clarity
2
$

Tax Strategy

We find every legal way to lower your tax bill — entity structure, credits, deductions, retirement plans. Every dollar saved is yours.

→ Real tax savings
We support you end-to-end — from your first invoice to your first million.

Accounting that
works for your success.

We're not just another accounting firm. We're a partner who understands your business and actively looks for ways to help you earn more, pay less in taxes, and sleep at night.

Deep expertise in
the industries we serve.

Every industry has its own tax playbook. We know yours — and we know exactly how to legally save you money.

E-commerce

Multi-state sales tax (Wayfair), Shopify / Amazon FBA, COGS, inventory accounting, R&D credits — we know the playbook.

Annual savings up to $45,000
Free Estimate

Manufacturing

§179 and bonus depreciation on equipment, R&D tax credits, cost accounting, inventory valuation (LIFO/FIFO).

Annual savings up to $120,000
Free Estimate

Medical & Healthcare

Practice entity structuring, defined benefit plans, equipment depreciation, QBI deduction, multi-state physician licensing.

Annual savings up to $80,000
Free Estimate

Law Firms

IOLTA trust accounting, partner tax planning, retirement plan design (cash balance), pass-through entity tax (PTET) strategy.

Annual savings up to $95,000
Free Estimate

Real Estate

Cost segregation studies, 1031 exchanges, Real Estate Professional status, depreciation recapture planning, opportunity zones.

Annual savings up to $200,000
Free Estimate

Service Businesses

Agencies, consultancies, SaaS — S-Corp election, accountable plans, retirement contributions, pass-through optimization.

Annual savings up to $60,000
Free Estimate

Four simple steps
to peace of mind.

01

Free Strategy Session

We dig into your business, goals, and pain points. No commitments, no fine print — just a real conversation about where money is being left on the table.

02

Custom Proposal

We build a service package tailored to your business and stage of growth. You only pay for what you actually need — flat-fee, no surprise invoices.

03

Onboarding

We take over your books, set up the tech stack (QuickBooks, NetSuite, Bill.com, Gusto), and assign you a dedicated lead. You don't lift a finger.

04

Peace of Mind

From here on, we handle everything. You get monthly reports, proactive tax planning, and zero missed deadlines — guaranteed.

0
+
years of experience
0
documents processed annually
0
+
industry specializations
0
multi-million-dollar brands served
$
0
K+
in client tax savings

What sets us apart
from the rest.

Zero deadline stress

You'll never pay an IRS or state penalty on our watch. Every filing, every quarter — tracked, reviewed, and submitted on time. Guaranteed.

Plain English

No jargon. We translate the IRS code into plain English and always tell you "what this actually means for your business."

Proactive advisory

We don't wait for you to ask. We flag tax law changes, planning opportunities, and risk areas before they cost you money.

Modern tech stack

QuickBooks Online, Bill.com, Gusto, Ramp — fully integrated, paperless, and accessible 24/7. Snap a photo of a receipt; we handle the rest.

What our
clients say.

★★★★★
"We switched to rock/flow from a Big Four firm and the difference is night and day. Finally, someone explains my company's finances in a way I actually understand — and they spot savings my old firm never mentioned."
MJ
Michael Johnson CEO, TechBridge Inc.
★★★★★
"rock/flow saved us over $145,000 in taxes last year through R&D credits and an S-Corp restructure. Legal, audit-proof, zero stress. The ROI was immediate."
AN
Ashley Nguyen Founder, FORMA Design Studio
★★★★★
"I was launching my LLC and had no idea where to start. rock/flow walked me through entity choice, the S-Corp election, and our first quarterly filing. Genuinely invaluable partner."
PW
Peter Williams Founder, GreenLogic LLC

Ready for accounting
that works for you?

The first consultation is free, no strings attached. Let's talk about your business — and the money you're leaving on the table.

Book a free strategy session

Let's talk about
your finances.

Fill out the form or give us a call — we'll get back to you within 24 hours.

Phone +1 (212) 555-0142
Email hello@rockflow.com
Office 1 Madison Avenue, Suite 800, New York, NY 10010
Free Consultation